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José Manuel López


Manuel López Gutiérrez has carried out his professional activity as a business consultant, trainer and coach in both Mexico and Spain. As an international consultant he has also collaborated in government programs in Romania, through the European Union, and in Peru, through the Andean Development Confederation. He specializes in organizational communication, develops projects for companies and professional organizations and provides training in communication skills management, leadership and coaching programs for executives and management teams. During 19 years he was the Managing Director of Grupo Marco, a communication, public relations and publicity Agency, of which he was founding partner. Previously he had been a supervisor of the Department of Studies and Projects of Hill & Knowlton in Spain for 3 years, and had exercised economic journalism in various Spanish media for 6 years.

Expertise: Family Business; Consultancy Organizational communication (training programs); Executive coaching (individual and groups); Leadership Programs; 360º Leadership Assessment. In recent years, he has led leadership and executive coaching programs and has given workshops and seminars, among others, for the following companies: University of London; Telefónica Global Solutions; Banco Madrid; Kraft Foods Mexico; Gambro Dialysis of Mexico; SC Johnson México; General Electric Latam; Mexican Center for Philanthropy AC, Volkswagen Excellence Program; NIC Organizational Learning Solutions SA de CV; NAAK watches; TEC de Monterrey – Campus Morelia and Campus Santa Fe; Banorte; Calvin Klein Mexico; IoT (Internet of Things) of Telefonica (Spain); Cementos Cruz Azul; AXO Group; BASF, Lóréal, and the Mexican National Banking Commission.

As pro-bono activities, he also runs programs of community support and social responsibility with women and millenials and has been guest lecturer of the last seven editions of the Latin American Congress of Socially Responsible Companies.

Degree in Information Science / Journalism from the Universidad Complutense de Madrid; Master in Business Administration and Management from the Universidad Pontificia de Comillas (ICADE); Master in Neuroscience applied to Business by the Spanish Association of Neuroeconomics (ASOCENE); Professional Coach PCC (Professional Certified Coach by the International Coach Federation); CPCC (Certified Professional Co-Active Coach); Master Coach Trainer by the International Council of Coaching Accreditation (ICCA); Certificate in Leadership by the Coach Training Institute. Certificate in Organizational Coaching and Relational Systems, by CRR Global (certification in progress); Diploma in Change Management and DevelopMind Cards by DevelopMind Consulting Group; Certification in evaluation 360 TLC (The Leadership Circle Profile).